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Mediaberatung, -planung und -abwicklung von Werbeschaltungen für bestehende und zukünftige Spielangebote der GKL

GKL Gemeinsame Klassenlotterie der Länder AöR·Hamburg, Germany·Expired · Jun 05, 2026·Neg W Call·Services
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Structured notice only
45/100

Opportunity Score

Needs reviewMedium complexity
ServicesExpired
Why this score?

Opportunity

45 / 100

Complexity

65 / 100

Risk factors

No contract value disclosed; budget may be insufficient or subject to negotiation

Two-stage selection: only pre-selected candidates proceed to negotiation phase; upfront effort may be wasted if not sel...

Deep Portfolio Analysis

Deep Company Fit Analysis

Uses:

  • Description
  • Industries & Services
  • Capabilities
  • Market & Experience
  • Certifications

Overview

Moderate opportunity

Key Facts

  • Services contract
  • 1 lot
  • Duration until Oct 2027
  • Media consulting, planning, and execution of cross-media (online/offline) advertising campaigns
  • Campaigns for current lottery products: NKL Millionenspiel, NKL Extra-Joker, Glücksjahre, SKL Millionenspiel, SKL Traum-Joker, SKL Euro-Joker
Show full summary

Negotiated procedure for media consulting, planning, and execution of cross-media advertising campaigns for GKL lottery products in Germany. Single lot, services, CPV 79340000. Two-stage selection with candidate reduction to minimum 3. Deadline: 2026-06-05. No estimated value provided. Contract initially 1 year, extendable up to 4 years.

Risks

No contract value disclosed; budget may be insufficient or subject to negotiation

Two-stage selection: only pre-selected candidates proceed to negotiation phase; upfront effort may be wasted if not sel...

Analysis may be incomplete

Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.

Key Requirements

Eligibility

  • Eligibility proof: trade register, professional association membership, tax and social security payments, no serious misconduct, no insolvency

Administrative

  • Electronic submission via bi-medien.de
  • Submission in German language

Requirements may be incomplete.

Buyer

Name

GKL Gemeinsame Klassenlotterie der Länder AöR

Location

Hamburg, DEU

Identifier

DE283872208

Lots (1)

LOT-0001

Mediaberatung, -planung und -abwicklung von Werbeschaltungen für bestehende und zukünftige Spielangebote der GKL

Cross-media campaign planning, consulting, and execution for current and future GKL games (NKL Millionenspiel, NKL Extra-Joker, Glücksjahre, SKL Millionenspiel, SKL Traum-Joker, SKL Euro-Joker) in Germany.

ServicesElectronic submission

Location

Germany

Category

Advertising and marketing services

Deadline

Expired Jun 05, 2026

Procurement Details

Publication date
04 May 2026
Notice type
Contract notice — standard
Languages
German

Reference metadata

Notice subtype
16
Notice version
1
Legal basis
32014L0024

Reference IDs

Tender ID
304603-2026
Source notice ID
9b0c9a66-a7b4-4c8d-976b-3bf67e33252b

Documents (2)

Procurement document 1Submission portal 1

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