Agency Services - Framework Agreement Implementation
Original notice title
Germany – Marketing services – Agenturdienstleistungen - Rahmenvertrag Umsetzungen
Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
The estimated annual volume of up to €220,000 is not guaranteed; actual spend may be lower.
Strict reference requirements: three specific types of projects within 5 years. Incomplete or inadequate references may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Strong opportunityKey Facts
- EUR 220k estimated value
- Services contract
- 1 lot
- Duration until Dec 2028
- Provision of agency services for marketing and corporate communication of SSB, including concept and creative development, campaign planning, and operational implementation.
- Photo and video production, including planning, execution, and post-production.
Show full summary
This notice is for a framework agreement for marketing agency services (conceptual design, creative development, and operational implementation) for Stuttgarter Straßenbahnen AG (SSB) in Stuttgart, Germany. The contract covers campaign planning, photo/video production, and cross-channel implementation. The annual volume is up to €220,000 with no purchase commitment. The procedure is a negotiated procedure with publication under SektVO. The award is based on quality (60%) and price (40%). The deadline for submission of participation requests is 2026-07-20 09:00. Only the TED XML notice was analyzed; full procurement documents were not examined.
Risks
The estimated annual volume of up to €220,000 is not guaranteed; actual spend may be lower.
Strict reference requirements: three specific types of projects within 5 years. Incomplete or inadequate references may...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Participation is via a two-stage procedure: qualification phase followed by negotiation phase.
Administrative
- Submission of participation request (Teilnahmeantrag) electronically via the platform Open portal
- All documents must be in German.
Award Criteria
Lot 1
Buyer
Lots (1)
LOT-0000
Agency Services - Framework Agreement Implementation
Single lot for a framework agreement covering concept, creative, and operational implementation of marketing and communication measures for SSB, including photo/video production and cross-channel campaigns. Strategic brand/communication consulting is excluded. Contract duration: 2 years with three 1-year renewal options.
EUR 220k
Estimated value
Duration
Category
Selection criteria
Deadline
Award details
Additional CPV codes
Value note
Show original TED data
Original lot title
Agenturdienstleistungen - Rahmenvertrag Umsetzungen
Original TED description
Die SSB schreibt im Rahmen eines europaweiten Vergabeverfahrens einen Rahmenvertrag zur Beauftragung einer Umsetzungsagentur aus. Gegenstand der Ausschreibung sind Konzept-, Kreativ- und insbesondere Umsetzungsleistungen für die Marketing- und Unternehmenskommunikation der Auftraggeberin. Die Leistungen umfassen die Entwicklung und Ausarbeitung von Kommunikations- und Kampagnenansätzen, die Gestaltung von Key Visuals sowie die kanalübergreifende Umsetzung von Maßnahmen in Print, Online und Bewegtbild. Einen Schwerpunkt bilden die Planung, Durchführung und Nachbereitung von Foto- und Videoproduktionen. Nicht Gegenstand der Ausschreibung ist die strategische Marken- oder Kommunikationsberatung, da diese durch eine bestehende Agentur abgedeckt wird; im Fokus steht die operative Umsetzung. Die Vertragslaufzeit beträgt zwei Jahre mit drei Verlängerungsoptionen um jeweils ein weiteres Jahr. Das jährliche Auftragsvolumen liegt bei bis zu 220.000 Euro ohne Abnahmeverpflichtung.
Procurement Details
- Publication date
- 21 Jun 2026
- Notice type
- Contract notice — standard
- Languages
- German
Reference metadata
- Notice subtype
- 17
- Notice version
- 1
- Legal basis
- 32014L0025
Reference IDs
- Tender ID
- 425383-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
55 / 100
Complexity
65 / 100
Risk factors
The estimated annual volume of up to €220,000 is not guaranteed; actual spend may be lower.
Strict reference requirements: three specific types of projects within 5 years. Incomplete or inadequate references may...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications