Licensing, development and operation of campaign planning tool
Original notice title
Germany – IT services: consulting, software development, Internet and support – Lizenzierung, Weiterentwicklung und technischer Betrieb eines Kampagnenplanungstools
Opportunity Score
Why this score?
Opportunity
65 / 100
Complexity
75 / 100
Risk factors
Bidders must name the implementation lead already in the bid and prove his/her 2+ years experience; failure to meet thi...
Reference projects must be exactly comparable in nature, scope, and difficulty; vague descriptions may be rejected.
Submission deadline in 0 days
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Strong opportunityKey Facts
- EUR 1M estimated value
- Framework procurement
- Services contract
- 2 lots
- Duration 48 MONTH
- Licensing of a campaign planning tool
- Further development of the tool
Show full summary
This tender from AOK-Bundesverband and all AOK regional health insurers seeks a contractor for licensing, further development, and technical operation of a campaign planning tool. The framework agreement is for 48 months, with an estimated value of €1,002,000 and a framework maximum of €1,202,400. Submission is electronic via DTVP by 2026-07-07. Award is based on price (40%) and quality (60%). Bidders must provide references, staff qualifications, and insurance. Only the TED notice was analyzed; procurement documents were not extracted.
Risks
Bidders must name the implementation lead already in the bid and prove his/her 2+ years experience; failure to meet thi...
Reference projects must be exactly comparable in nature, scope, and difficulty; vague descriptions may be rejected.
Submission deadline in 0 days
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Technical
- Bid must include a concept for the quality criteria (two sub-tasks and usability)
Administrative
- Electronic submission via DTVP portal only
- Submission language: German
Requirements may be incomplete.
Award Criteria
Lot 1
Buyer
Name
AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts
Location
Berlin, DEU
Website
Identifier
GsR634B
Activity
Health
Lots (2)
LOT-0001
Lizenzierung, Weiterentwicklung und technischer Betrieb eines Kampagnenplanungstools
Provision of a campaign planning tool for all AOK regional associations and the federal association. Scope includes licensing, further development, technical operation, and support for the planning process with multiple internal and external stakeholders.
EUR 1M
Estimated value
Location
Duration
Category
Selection criteria
Deadline
Award details
Selection criteria
Value note
Show original TED data
Original TED description
Die Kampagnenplanung erfolgt derzeit in jeder AOK für ihre eigenen Kampagnen, im AOK-BV für die gemeinschaftlichen Kampagnen separat und unter Einsatz unterschiedlicher Tools. Der Kampagnenplanungsprozess ist durch eine hohe Anzahl interner und externer Beteiligter wie z.B. interne AOK Marketingabteilung, externe Mediaagenturen, externe Kreativagenturen geprägt. Jede AOK-Landesgesellschaft und der AOK-BV haben für Ihre Kampagnen unterschiedliche externe Dienstleister. Vor dem Hintergrund der organisatorischen Komplexität ist das Ziel eine Planungsplattform, die alle Beteiligten entlang des Planungsprozesses über ein Berechtigungssystem Zugriff ermöglicht, Abstimmungen zwischen den Beteiligten vereinfacht, Abstimmungsrisiken minimiert und die Planungssicherheit erhöht. Damit soll eine Effizienzsteigerung erreicht werden.
Lot 2
Lot 2
A second lot is referenced in structured data with award criteria (quality) but no other details. Data is incomplete.
Procurement Details
- Publication date
- 07 Jun 2026
- Notice type
- Contract notice — standard
- Languages
- German
Reference metadata
- Notice subtype
- 16
- Notice version
- 1
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 389157-2026
Documents (2)
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Opportunity Score
Why this score?
Opportunity
65 / 100
Complexity
75 / 100
Risk factors
Bidders must name the implementation lead already in the bid and prove his/her 2+ years experience; failure to meet thi...
Reference projects must be exactly comparable in nature, scope, and difficulty; vague descriptions may be rejected.
Submission deadline in 0 days
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications