Mediaberatung, -planung und -abwicklung von Werbeschaltungen für bestehende und zukünftige Spielangebote der GKL
Opportunity Score
Why this score?
Opportunity
45 / 100
Complexity
65 / 100
Risk factors
No contract value disclosed; budget may be insufficient or subject to negotiation
Two-stage selection: only pre-selected candidates proceed to negotiation phase; upfront effort may be wasted if not sel...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications
Overview
Moderate opportunityKey Facts
- Services contract
- 1 lot
- Duration until Oct 2027
- Media consulting, planning, and execution of cross-media (online/offline) advertising campaigns
- Campaigns for current lottery products: NKL Millionenspiel, NKL Extra-Joker, Glücksjahre, SKL Millionenspiel, SKL Traum-Joker, SKL Euro-Joker
Show full summary
Negotiated procedure for media consulting, planning, and execution of cross-media advertising campaigns for GKL lottery products in Germany. Single lot, services, CPV 79340000. Two-stage selection with candidate reduction to minimum 3. Deadline: 2026-06-05. No estimated value provided. Contract initially 1 year, extendable up to 4 years.
Risks
No contract value disclosed; budget may be insufficient or subject to negotiation
Two-stage selection: only pre-selected candidates proceed to negotiation phase; upfront effort may be wasted if not sel...
Analysis may be incomplete
Only part of the procurement documentation was analyzed. Additional eligibility requirements, certificates, or submission documents may exist in the remaining tender documentation.
Key Requirements
Eligibility
- Eligibility proof: trade register, professional association membership, tax and social security payments, no serious misconduct, no insolvency
Administrative
- Electronic submission via bi-medien.de
- Submission in German language
Requirements may be incomplete.
Buyer
Name
GKL Gemeinsame Klassenlotterie der Länder AöR
Location
Hamburg, DEU
Website
Identifier
DE283872208
Lots (1)
LOT-0001
Mediaberatung, -planung und -abwicklung von Werbeschaltungen für bestehende und zukünftige Spielangebote der GKL
Cross-media campaign planning, consulting, and execution for current and future GKL games (NKL Millionenspiel, NKL Extra-Joker, Glücksjahre, SKL Millionenspiel, SKL Traum-Joker, SKL Euro-Joker) in Germany.
Location
Category
Deadline
Award details
Additional CPV codes
Show original TED data
Original TED description
Der Auftraggeber möchte eine Media-Agentur für die Beratung, Planung und Abwicklung von crossmedialen Media-Kampagnen (online/offline) für die aktuellen und künftigen Spielangebote der GKL in Deutschland gewinnen. Dies sind aktuell das NKL Millionenspiel, der NKL Extra-Joker, Glücksjahre – die NKL-Rentenlotterie, das SKL Millionenspiel sowie der SKL Traum-Joker und der SKL Euro-Joker.
Procurement Details
- Publication date
- 04 May 2026
- Notice type
- Contract notice — standard
- Languages
- German
Reference metadata
- Notice subtype
- 16
- Notice version
- 1
- Legal basis
- 32014L0024
Reference IDs
- Tender ID
- 304603-2026
- Source notice ID
- 9b0c9a66-a7b4-4c8d-976b-3bf67e33252b
Documents (2)
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Opportunity Score
Why this score?
Opportunity
45 / 100
Complexity
65 / 100
Risk factors
No contract value disclosed; budget may be insufficient or subject to negotiation
Two-stage selection: only pre-selected candidates proceed to negotiation phase; upfront effort may be wasted if not sel...
Deep Portfolio Analysis
Uses:
- Description
- Industries & Services
- Capabilities
- Market & Experience
- Certifications